Using a business game for the analysis, design and implementation of your change trajectory.
As a manager, do you want to make sure that your employees get the most out of themselves every single day and optimize their daily work routine? As part of their change management or change trajectory, many successful businesses organize their own tailor-made business games. This is how they can ensure that their employees question their own way of working, in a playful manner – and at every stage of the change process. Each change trajectory will typically roll out over in three steps:
Business games are a perfect tool for any of the three phases of your change trajectory. Are you wondering which stage will give your company the biggest return on investment ? We have listed the main points for you below.
1. Analysis: considering ways to change in a playful and safe manner.
Put in the thinking effort in advance to create a platform. This is why clever organizations use business games at the analysis stage to get their employees involved in the theme and to make them think about how they can improve the way they work every day. The gaming element results in active involvement and lowers thresholds and any resistance there may be.
For example, a business game such as Customer Drive ensures that people understand that a customer rating of 9 or 10 for customer satisfaction doesn’t come out of nowhere and allows your staff to experiment with ways to achieve that score.
2. Design: helping to build change with the aid of business games
In the design stage of the desired change business games are an excellent means to experiment with alternative approaches. Participants are able to share their creative input and test their ideas straight away.
In Tactic Travel people set up their own travel agency from the ground upwards and they are made to organize the process, allocate the roles, manage customer information and so on. This is how they get first-hand experience of what works and what doesn’t. They reach concrete insights that they can then translate into their own practice.
COUNTER EMPLOYEE RESISTANCE TO CHANGE? SIMULATE THE NEW SITUATION WITH A BUSINESS GAME.
3. Implementation: business games as an eye-opener
From the moment you have implemented the chosen change, you naturally want your employees to support it collectively and put in an active effort. Practice teaches us that the workfloor tends to be resistant to change. By simulating the future situation with a business game, employees experience in advance that the chosen solution isn’t too bad after all. This increases employee involvement and they understand that the changes mean progress for all.
In our experience, business games work best provided the entire target audience is included in the kick-off and/or conclusion of your change trajectory.
In summary, the invigorating energy, awareness creation, the safe environment and the fun element combine to make business games an indispensable element in any change within your organization.