Customer Service Cup

The Customer Service Cup is not a friendly, low-key board game. On the contrary! No, it is a hyper-dynamic, challenging business game setting that will submerge you in the world of customer orientation for a period of 90 to 120 minutes.

Teams are allocated, captains are chosen, strategy is determined, roles are assigned. The material invites you to start working full speed ahead.

With use of game-based learning, participants will learn more about various themes, such as: what makes customers happy, detractors and promoters, customer loyalty, establishing a connection, handling complaints, the importance of listening, customer effort, etc.

The participants will get a set of questions and active assignments related to sales that they need to finish within a limited time. After each question or assignment, a joint moment of reflection and therefore learning will follow in which insights are shared, differences of opinion are discussed and conclusions are drawn.

After playing this business game, customer orientation will no longer be a mystery to you.

Learning objectives of Customer Service Cup

  1. Knowledge and understanding of the key principles and the importance of customer orientation.
  2. Evoking enthusiasm and motivation regarding customer-oriented action.

Applications of Customer Service Cup

This business game can be used as:

  • kick-off for a change process regarding customer orientation
  • learning snack
  • part of a training session or training course
  • part of a team meeting
  • as a team-building event with a message, at an off-site location or company day



90 to 120 minutes

Target group

Anyone who is in direct or indirect contact with internal or external customers.

Can be used at an employee level as well as a policy level.


Number of participants

6 to 20 participants
(can be extended for bigger events)



NL / FR / EN
(other languages available upon request)



Request a demo.


Business game Customer Service Cup