In our daily lives we increasingly come across gaming. Friends who are keen on running proudly post their distances on Facebook and if you want to learn another language, you may well use an app. Gamification is making its presence felt in our world, but what is happening with serious gaming?
The difference between serious gaming and gamification
Gamification takes place in the real world. All around us we can see gamification put into practice: from customer loyalty programs all the way up to education and healthcare applications. It stimulates behavior by establishing a link to intrinsic motivation. When we use the term ‘serious gaming’, what we mean is learning through experience and making use of simulation. This may involve a board game, card game, computer game or a facilitated management game. The game takes place in a safe environment, where participants are allowed to make mistakes and are free to experiment. The objective is to learn from these experiences and to put learning into practice. Although the use of the word ‘serious’indicates that we are talking serious business, the element of fun within the learning experience is of prime importance. Because games are fun, people are relaxed and tend to drop their guard, which can be a pre-condition to the capacity to learn and change.
Serious gaming gaming in the world of business
It is perfectly feasible to transfer serious gaming to the world of business. A business game can easily be scaled down and often incurs lower costs than an extensive training trajectory. New employees can be trained, new skills developed, processes of change can be taught and internal collaboration can be encouraged. An online business game may achieve all of this, but a live (offline) businessgame has several added benefits compared to an online game:
- Live business games bring people together and encourage them to interact. This promotes co-operation and a group feeling. This is why a live business game doubles up as a team building activity.
- Live business games are far more enjoyable for people who do not have an affinity with computers or, just the opposite, already spend their entire working day in front of a screen.
- Live business games get people moving, often in a literal sense.
- Live business games are not ‘straight out of the box’;in fact, thanks to the contributions from real people, they are very dynamic.
- As they appeal to all of the senses, live business games sink in far more deeply and they are remembered better than any other tools.
Would you like to find out (a lot) more about the advantages of business games? We’re here to answer any questions you may have.